Search Engine Optimization
Since you now have a beautiful, new website – it’s time to optimize! Search Engine Optimization (SEO) consists of a lot of moving parts, with the ultimate goal of presenting searchers with valuable solutions to their problems. Who is your target audience? What areas do you want to market to? What services do you want to emphasize? All of these pieces of information help us put together a much larger puzzle. Everyone wants to be front and center, but it takes a lot of work to convince Google your website and information is worthy of a top spot on Google. With industry standards constantly changing, our team keeps up with the trends, so you don’t have to. We can assist in creating optimized content, technical SEO, and so much more.
Digital Marketing Automation
When it comes to your website and marketing efforts, it can become more of a problem than a solution when you outsource everything to different companies. You may have one company running your website, another company designing and sending marketing emails, another writing your blogs, and yet another creating your landing pages. This can be confusing and lead to a lot of roadblocks. At Technical Resource Solutions, we have the tools and team needed to handle website updates, landing pages, blogs, email marketing, social media, and more. Our website and marketing team work closely to coordinate all website and marketing efforts. This allows you to have one point of contact, but endless possibilities.
Search Engine Optimization is necessary, but you may need assistance from Pay-Per-Click (PPC) ads depending on your industry. PPC ads help you target groups that are likely to want your product or services, giving you a better chance of gaining valuable leads. With PPC, you could find yourself on the first page of Google or popping up on social media users’ feed. Some of the social media channels that are most frequently used for PPC include Facebook, YouTube, Pinterest, and LinkedIn. Many moving parts come into play when it comes to PPC and you will benefit most from engaging a team who works with ads on a daily basis.
Content is key as it includes your written content, images, videos, and audio. It’s so important that you have quality content across your website and social platforms. Even though we target specific audiences, we also have to target different learning styles within your target audience. Some prefer to read text, others prefer infographics or need images to draw their attention to text, while others enjoy audio or video. We highly recommend including all of these multimedia forms to your website so you can appeal to the readers, listeners, and visuals of the world. There really is something for everyone.